Clik here to view.
DINNER CLUB REPORT
Los Angeles, New York and Denver/Boulder took part in the first Aspen Dinner Club, March 5th. The feedback has been great…with emails pouring in asking when we are planning the next one (“sorry I...
View ArticleClik here to view.
INNOVATION WINS EVERY TIME!
In a recent article in Advertising Age, Jack Heff writes about a new product from SC Johnson that exceeded sales expectations by 400%…in a recession…with a really high price point for what it...
View ArticleClik here to view.
2 CENTS ON LEFSETZ/CONCERT STUFF
The idea of the last LiveWorks Newsletter http://liveworksnews.wordpress.com/2009/08/03/innovation-wins-every-time/ was to point out how innovators like C3, Goldenvoice/AEG Live, Superfly/Ashley...
View ArticleClik here to view.
COACHELLA AND POLLSTAR
Coachella Goes Sailing Goldenvoice is taking their festival to sea with two cruises featuring 20-acts sailing from Ft. Lauderdalel. They go on sale this Saturday so don’t miss out. Should be a great...
View ArticleClik here to view.
WISDOM FROM SETH
In the last newsletter, I mentioned that marketing guru Seth Godin would be giving the Keynote at Pollstar’s conference early next year (Advertising Age named him Marketer of the Decade). Thought his...
View ArticleClik here to view.
DODGE DART REGISTRY
Honestly, based on an article comparing Dodge Dart sales to Honda’s Civic, the advertising might not be working…but thought you would be interested in the Dodge Dart Registry...
View ArticleClik here to view.
LESSONS FROM COACHELLA
Coachella fever thundered through Southern California last weekend like a speeding train. And not just in So-Cal, all over the country. Every media outlet imaginable covered the star-studded 3-day...
View Article
